AI Insights · Timothy · October 2025
Top Reference Apps in New Zealand: Q3 2025 Performance
Explore the performance trends of the top 5 reference apps in New Zealand during Q3 2025, including downloads, revenue, and active users.
In the third quarter of 2025, the top reference apps in New Zealand showed varied performance trends across metrics such as downloads, revenue, and active users. Here's a detailed look at each app's performance.
Bible Chat: Daily Devotional from Bookvitals APP SRL saw a notable increase in weekly revenue, peaking at around $2.4K by the end of September. Downloads fluctuated, with a significant peak of 3.6K in mid-September. Active users also showed an upward trend, culminating at approximately 10.7K in the same period.
Ancestry: Family History & DNA maintained a stable revenue stream, closing the quarter with $2.2K. Download numbers remained consistent, averaging around 300 per week, while active users showed a slight increase, ending at 1.3K.
Hallow: Prayer & Meditation experienced a peak in revenue at nearly $1K in August. Downloads showed a gradual decline, starting from 695 in late July to 425 at the end of September. The app's active users remained steady at around 2.8K throughout the quarter.
MyHeritage: Family Tree & DNA had a dynamic revenue pattern, reaching a peak of $1.5K in mid-August. Downloads were stable, averaging just over 200 weekly, while active users remained consistent, closing the quarter at 498.
Haven - Bible Chat showed a steady revenue flow, finishing September at $432. Downloads rose to a peak of 420 mid-September, and active users increased steadily, reaching 1.5K by the end of the quarter.
These insights, sourced from Sensor Tower, highlight the diverse performance trends of reference apps in New Zealand. For more detailed analysis, visit Sensor Tower.
